The LEGO Firm History

The history in the LEGO company begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start a business advertising his timber toys door to door in his town of Billund, Denmark. He known as his start up business “Lego” – a combination of two Danish terms, “leg godt, ” which suggested “play very well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system intended for coupling the plastic stones that would eventually become generally known as LEGO “Automatic Binding Bricks. inch The invention allowed LEGO to produce more diverse and complex toys.

From there, LEGO expanded their offerings and began to appeal to both young boys and girls. It introduced a line of “Minifigures” in the mid-1970s that incorporated human data with posable arms, and in addition marketed rings sets to get young girls.

An additional expansion more than three decades ago saw the creation of LEGO Space sets, discover astronaut minifigures, rockets and spaceships, between other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching collections featuring the X-wing jet fighter and TIE UP Fighter.

Mainly because the company grew, it wanted to increase the ability to add new products quickly and successfully. To this end, it appointed management advisor Jorgen Vig Knudstorp.

This individual helped the organization cut down on products on hand and reduce creation time. This individual encouraged the organization to build relations with main toy businesses, including Target, Wal-Mart and Toys ‘R’ Us.

He also launched LEGO Concepts, an online community where lovers could give plans for new Seglar sets they wanted to see produced. This allowed LEGO to test the benefit of new choices and gain feedback just before committing to these people.

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